Acer Australia - GenZ Social Refresh

Acer needed to refresh their visual approach to better connect with Gen-Z audiences across Australia. We were engaged to create a unique and ownable library of assets to achieve this.

We developed a contemporary new personality for the brand in Australia and shot and produced a new library of static, film and animated assets to enable Acer to better connect with the mindset, lifestyle and aspirations of our emerging Gen-Z audience.

Project Role: Production, Direction, Post-Production